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Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights
Social-First Trends in 2026 that are Redefining Modern PR
Earned visibility now starts on feeds, not front pages. As the traditional funnel collapses and dark social rises, products don't just "launch"—they quietly sell out after a TikTok mention. Discover why modern PR is no longer just about media relations, but about influence architecture.
February 3, 2026

Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam In The PRess, Insights
Is the Old Agency Model Finished? The Rise of AI-First PR
Explore the structural shift in the global communications industry as AI dismantles traditional agency models. PRecious Communications details its transition from a high-risk "Shadow AI" environment to a secure, advisory-led model using its proprietary 4A Model (Adaptive, Advisory, Agility, and AI)
January 13, 2026

Vietnam In The PRess, Insights
HCMC’s Brand Strategy: Why a Global Financial Centre Must Be Built Inside-Out
Forget the hype. Read the no-nonsense guide to the "unsexy" pillars that attract long-term global capital. Learn why a city's "Employer Brand" is a human capital strategy that hinges on the safety and education of an executive's family.
January 6, 2026












