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Thought Leadership

Thought Leadership

Quynh Tram NGUYEN, Country General Director of Microsoft Vietnam, shares insights on leveraging AI for innovation and growth with Lars Voedisch, Founder and MD of PRecious Communications. Understand how AI is transforming Vietnam's marketing and communications landscape, enabling businesses to create personalised content, analyse data, target audiences with precision, and measure campaign effectiveness with unprecedented accuracy.

Innovate or Stagnate: Harnessing Marketing and Communication’s Value in the Age of AI

In the bustling startup ecosystem of the Philippines, the decision to be a second mover is gaining prominence. Explore the transformative journey of startups in this dynamic region and how they strategically position themselves for growth.

Philippines’ Startup Ecosystem: The Strategic Advantage of Second Movers and Thriving Through Partnerships

Explore the rise of hybrid work models, the significance of soft skills, and the role of AI in Vietnam. Learn how PR, marketing, and communications can help businesses attract and retain talent.

AI and Hybrid Work: Shaping the Future of Work in Vietnam through Effective Communications

Learn why even iconic brands must adapt, innovate, and establish personal connections with their audience, especially in digital-centric landscapes.

Barbie’s Singapore Odyssey: A Study in Millennial Indifference and Branding Strategies

The aftermath of the 1975 incident in Malaysia - Understand how brands can balance cultural respect and brand perception globally.

The 1975 Pop Band Incident: Cultural Communications Lessons for Brands

Understand how effective communication strategies can help Vietnamese enterprises navigate challenges, adapt to changing trends, and bridge cultural divides for impactful international success.

Unleashing Vietnam’s Global Potential – PR and Marketing Tips to Expand Beyond Borders

Step into VNG's world, Vietnam's tech giant, as they go global and overcome geographical barriers. Understand the power of communication in connecting with diverse audiences while preserving gaming authenticity.

Lessons from VNG’s Success: Authentic Brand Integration in Vietnam’s Gaming Landscape

Get insights from communication expert Lars Voedisch on how startups can take charge of their narrative, combat rumours, and emerge unscathed from reputation-threatening situations.

Navigating Stormy Seas: A Guide for Startups in Tackling Rumors and Crisis